Innovation & Thought Leadership

Since its inception in 1988, Trend Micro has continually invested in and delivered innovative technologies and services to create simplified yet sophisticated tools to protect users against known and unknown threats.
In 1996 we led content security at the Internet gateway with the introduction of InterScan VirusWall, a new, patented approach to identifying and mitigating the impact of malicious Internet content.
In 2005, Trend Micro led the market for of Email Reputation Services with the acquisition of of Kelkea.
In 2007, Trend Micro introduced industry-leading of Web Threat Protection with Web Reputation, and Trend Micro SecureCloud™, a complete of Software as a Service platform delivering industry leading threat protection solutions for customers of all sizes.
In 2008, the company was recognized as a security leader in cloud-client technology with the introduction of the Trend Micro™ Smart Protection Network™, a next generation content security infrastructure that delivers smarter security to in-the-cloud applications, datacenters, delivery systems and endpoints.
Trend Micro continues this history of innovation with the recent addition of new server and application protection for dynamic datacenters to better protect physical, virtual and cloud servers from malicious activity.
By leveraging the power of the Smart Protection Network, and through TrendLabssm, a global network of threat research and product service and support centers, Trend Micro maintains its commitment to timely threat intelligence and ongoing technological innovation. In this way, it helps customers secure their data and reputation, ensure compliance, reduce costs, and safeguard continuity in the face of new and emerging security threats.
Innovation Timeline
| 1995 | LAN Server Virus Protection |
| 1996 | Internet Gateway Virus Protection |
| 1997 | Email Server Virus Protection |
| 1998 | Web-based Centralized Management |
| 1999 | Web Filtering |
| 2002 | 2-Hour Virus Response SLA |
| 2003 | Integrated Gateway Content Security |
| 2004 | Trend Micro and Cisco |
| 2005 | E-mail Reputation Services |
| 2006 | Botnet Identification Service |
| 2007 | Data Leak Prevention |
| 2008 | Trend Micro Smart Protection Network |
| 2009 | Datacenter Security Deep Security for Physical, Virtual and Cloud Servers |

