Why join the Affinity Program
When it comes to corporate security, the stakes can be huge. If corporate data is compromised, losses can run into the millions without even counting the damage from loss of reputation. With so much at stake, businesses are not prepared to risk choosing solutions from any but the leading, most reputable security company.
That’s why you will find it’s a much easier sell when you partner with Trend Micro. And you’ll find it much easier to attract and retain customers for the following reasons:
Leading the way in security
Trend Micro has a proven track record of leading the way in Internet security, innovating a proud series of firsts, including the first server-based email virus protection, and collaborating with Cisco Systems on integrated security in the network. Trend Micro’s ability to successfully identify emerging threats and develop appropriate solutions makes us the ideal choice for a partner.
Global leadership
Close to 20 years strong, our global leadership and financial stability has positioned Trend Micro as the vendor with the strongest growth in the secure content and threat management market.
- Provides hosted services to 6,000 customers protecting 100 million mailboxes worldwide through email reputation services blocking up to 80% of spam at its source
- Security provider for Hotmail accounts
- One of the largest pure-play security service providers with a market value of US$5.87 billion as at November 2007 and annual revenues of US$848 million in 2007
- Is a global company with operations in over 30 countries
- Owns world’s largest Web reputation database with over 1.6 dynamically rated sites
Respected by the industry
Trend Micro has consistently occupied a leader position in the Gartner 'Endpoint Protection Platforms' Magic Quadrant. In addition, Trend Micro was ranked #1 in gateway anti-virus market share for 7 consecutive years by IDC and #1 in anti-spam by Opus One.
More complete product portfolio
Trend Micro offers a comprehensive array of solutions for businesses and consumers. We provide a complete content security package, including Total Web Protection, which offers you more up-sell opportunities to grow your profits.
Holistic approach to value assessment
Partners enrolled in the existing Trend Micro Partner Program will be automatically transferred into the Affinity Partner Program upon launch, with equivalent status. However, to provide partners with the opportunity to advance through the program, Trend Micro has developed an Affinity scorecard that will better help assess both the quality and value of the partnership, as well as determine the allocation of investment, support and resources partners need. There are 5 categories under which points can be scored:
Coverage – measures a partner’s coverage of geography, markets, customer types and product types.
Capability – measures a partner’s capability to perform the selling, marketing and customer support functions required of it.
Capacity – measures a partner’s current and potential capacity to sell, market and support customers.
Commitment – measures a loyalty and commitment that a partner demonstrates towards the relationship with Trend Micro.
Contribution – measures a partner’s fiscal contribution to Trend Micro.
Better support for you
Affinity Partners are eligible to participate in the Trend Micro Channel Management Program (CMP) which is designed to streamline the channel engagement process and provide partners with superior levels of technical support and services.
The CMP aims to ensure that Affinity partners at all levels get the best support and services through a systemic process in escalation management, quality of service, certification, partner & customer satisfaction.
An inclusive partner program
Unlike many traditional partner programs, the Affinity Partner Program aims to recognize the many different ways in how partners like you can bring value to customers, not just by measuring revenue and certifications as criteria. As a result, the Affinity Partner Program will appeal to many different types of partners, however they choose to compete in the marketplace.
A profitable relationship
We aim to create mutually profitable relationships that continue to thrive and grow – one which recognizes the rich diversity of the channel community. As a partner, you can feel secure in the Affinity Program, and this confidence will encourage you to invest further in a relationship with Trend Micro, knowing that your investment will be recognized and, in turn, deliver a profitable return for your business.
Trend Micro’s sales are generated exclusively through our partners. Trend Micro does not sell directly to end customers, which makes us a 100% channel-focused company. This statement bears repeating as it clearly illustrates how partners like you are our lifeblood and this reality drives the structure of the Affinity Program.
Channel Champions
Our single-minded focus on empowering our partners is affirmed by the industry. For the second time in 3 years, Trend Micro has been recognized as the top vendor in CRN’s Channel Champion Security Software categories in a survey of solution providers.
